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Prior to creating a new site, it is best to have a full understanding of what you are trying to accomplish with your site.
For this reason, Kung Fu Development recommends creation of a Formal Requirements Document or FRD.

Who is the target audience of site?
What is the general purpose of the site?
Who are the company's competitors and what do their sites look like?
What is the required screen resolution of the site?
Will the site need cookies?
Will the site need javascript to be active on the client browser?
What balance of whiz-bang technology and overall compatibility does the customer want?
Can the site require a plugin?
Can the client provide all content, or will I need to create it?
What sites that already exist does the client like?
Do they have any particular color scheme in mind?